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This is ideal for those who have marketing blogs, business blogs and who want to be famous within a short period of time.
Most websites and blogs are now following PPC because is it one of the most competitive method of promoting a website or a blog.
Your ads are displayed in the search engines according to what people are searching in search engines i.e. You will get more TARGETED visitors to your site.
You pay only for visitors that come to your site
You pay a certain amount "per click" on your ad. If nobody clicks on your ad, no need for you to pay.
Keyword targeting in which advertisers select keywords that can trigger their ads to appear on Google search pages and on the Google content network.
Placement can be an entire website, or it can be a subset of pages or ad units on a site, as defined by site's publisher. Placement targeting allows advertisers to choose individual sites in the Google content network where they'd like their ads to appear.