IMPORTANCE OF KEYWORDS IN SEARCH ENGINE RANKING

When you think of executing SEO plans how do you measure your success? There are lots of ways in which you can calculate your success ratio and can check whether you are moving in the right direction or not. SEO is comprised of many processes and ‘keywords’ is one of the major factors responsible for your SEO plans. What types of keywords you should have, what will result into increasing traffic and revenue? Let’s take a look at ranking reports to calculate the significance of any specific keyword.

Significance of Search Engine

If you take a look at search engines, you’ll find that different search engines have a different set of users and they are popular amongst their targeted audience. Popularity of search engines varies from locations and usages. If you conduct a research on using different search engines, you’ll find that some keywords get huge click-through rates in Google. But at the same time they may not get the same on Bing and Yahoo!. Likewise what works well in Bing may not get the same amount of click through rate in Google. Every search engine has changeable amount of searchers searching objective, search value and search extent. This is why rankings of Bing always appear different from Google and Yahoo! Or the sites that appear on the top may not get the same rankings on Bing and Yahoo! It varies from search engine to search engine.

Know search engine’s status and search quality

When we think of search engines usually Google, Bing and Yahoo! comes to our mind. All three of these are most popular search engines among the users around the globe. Popularity of these search engines varies from place to place. At some locations Google is on the top and at some places Yahoo! and Bing are the top rated search engines.
Online business owners, personnel and SEOs are performing searches for ranking reports and vanity searches for their sites. These professionals want to know where do they stand and where does their competitor stand in the search results. They do it for a given keyword or phrase. SEOs perform searches for Google and sometimes they find out that the degree of ranking varies from Yahoo! and Bing for the same given keyword.
Users from different localities have diverse level of search. Their search level is different because of their demographic locations. Searchers’ intention sometimes takes them to different search engines depending upon the products that they are actually looking for. Sometimes users search for different products available online and they are hardly willing make any acquisition online. That’s why some sites lack receiving quality hits and don’t contribute in generating revenues for their business.

Search significance and adaptation

Sometimes the keywords you are ranking may receive high traffic, but if they are not significant and have low conversion rate then they are worthless. Understand the relevancy of your keywords, how much it would help you to generate revenues. Your aim is not only to achieve high rankings in the search results, but to generate revenues as well. Keep in mind what keywords work best for you. Consider the significance of the keywords you are putting.

Significance of an industry and revenue

Often we see that some industries are more popular over others. Demand rate of their products and services are higher. So whenever you evaluate keywords popularity, do it within your industry niche. You should know what rankings other businesses get that come under your industry niche.

Generating revenues is also a vital part of your search engine rankings. Some keywords work great to generate revenue and some works great to generate traffic. At the end of the day your aim is to increase annual revenue. Some keywords bring huge amount of traffic but they don’t contribute in generating revenue. To reduce your marketing efforts select keywords from the products and services that you offer. Or the unique features that your products and services have.
Achieving high or top rankings is the main focus of every online business owners. Everyone wants to be appeared on the top. Users don’t want to scroll down and click through search pages to get what they are exactly looking for. That’s why number #1 and top ranked sites receive more traffic and generate more revenues. Keywords Research and Positioning Monitoring Report Service is one site that provides information and news on rankings, social media and much more. To learn more visit www.kpmrs.com.
Kpmrs is well known seo tool in search engine optimization. It’s a free website ranking monitoring, google keyword rankings, Keyword rank checker and Back link tracker SEO tool. Kpmrs provides the Google keyword rank tool that tracks search engine positions for keywords phrases on Google, Yahoo, Bing and Monitor your website

Source: http://kpmrs.articlealley.com/importance-of-keywords-in-search-engine-ranking-2393650.html