Few months back, Google Adsense changed their in-ads notice icon to a new icon that expands to an "AdChoices" label. The new icon and label appears on most ad formats on most of English-language sites.Some adunits still showing old in-ads notice, “Ads by Google”. If a visitor who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they've just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they are watching.
Adchoices link on the adunits will give better understanding about the ads we are seeing. Also, the linked page provides information on Self-Regulatory Program for Online Behavioral Advertising. The participating companies of Self-Regulatory Program for Online Behavioral Advertising, share a commitment to delivering consumers a robust and credible Program of notice and choice for online behavioral advertising, and to enhancing consumer confidence in the online medium. Also, a user will learn how online advertising supports the free content, products and services used online and choices offered for a user and how to use browser controls to enhance a privacy.
More Advertising programs follow Adchoices
Now most of the major advertising programs like Google Adwords, Yahoo, Chitika, Adbrite etc are exhibiting Adchoices icon as in-ads notice icon. More transparency, privacy security- what else we need while viewing an Ad or clicking on it.