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Tuesday, September 13, 2011


Few months back, Google Adsense changed their in-ads notice icon to a new icon that expands to an "AdChoices" label. The new icon and label appears on most ad formats on most of English-language sites.Some adunits still showing  old in-ads notice, “Ads by Google”. If a visitor who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they've just seen. This page will also provide a link to the Ads Preferences Manager, where users can control the types of interest-based ads they are watching.

Why Adchoices?

adchoices Adchoices link on the adunits will give better understanding about the ads we are seeing. Also, the linked page provides information  on Self-Regulatory Program for Online Behavioral Advertising. The participating companies of Self-Regulatory Program for Online Behavioral Advertising, share a commitment to delivering consumers a robust and credible Program of notice and choice for online behavioral advertising, and to enhancing consumer confidence in the online medium. Also, a user will learn how online advertising supports the free content, products and services used online and choices offered for a user and  how to use browser controls to enhance a privacy.


More Advertising programs follow Adchoices

Now most of the major advertising programs like Google Adwords, Yahoo, Chitika, Adbrite etc are exhibiting Adchoices icon as in-ads notice icon. More transparency, privacy security- what else we need while viewing an Ad or clicking on it.

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