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Wednesday, December 22, 2010

HOW TO USE GOOGLE WEBSITE OPTIMIZER

Google Website Optimizer is a tool that can help a blogger or a website owner to improve the effectiveness of your website . In GWO, you may choose what web pages or parts of a page you'd like to test. Then create an experiment and run. GWO collects all data, analyzes and reports about what can be done to improve the performance of your blog or website. Testing by creating an experiment in GWO, will never hurt your Search Engine Rankings.

 

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Planning an Experiment

After you’ve signed into Website Optimizer you can start creating your first test. Here’s what you need to have ready:

  • URL of your A page you want to test.
  • URL of your B page with the different content you want to test.
  • URL of your conversion (or Thank You) page.

Create the experiment.

1. Click ‘Create a New Experiment’. Please note that Google Website Optimizer offers two kinds of tests: A/B testing (sometimes referred to as split testing) and
multivariate testing. If you want to test the entire design or look and feel of
a page and have a smaller amount of traffic, then select ‘A/B testing ‘. If you want to run a test across your entire site and want to test many combinations, then select ‘multivariate testing’

2. For bloggers, I suggest to select ‘A/B Experiment’. Read through the checklist, tick the checkbox and click ‘Create’.

3. Name the experiment and identify pages. Give your experiment a descriptive name to help you identify it quickly. Paste the URLs of your test page, alternate page, and conversion page into the settings of the experiment. If you have more than one alternate page you want to test, click ‘Add another page variation’.

After you’ve entered the URLs of your pages, GWO does a quick check to make
sure the pages exist. When that’s done, click ‘Continue’ to move on.

Install and validate JavaScript tags.

Website Optimizer uses small snippets of JavaScript code in order to show different variations. You need to add the JavaScript tags to your test pages: Control Script that determines what variation that visitor sees, Tracking Script that keeps track of which variation a visitor saw regardless of whether the visitor converted or not. or Conversion Script that keeps track of all conversions for the experiment.

Launching the Experiment

Once your experiment pages validated , then you can launch your experiment. Before you launch, you need to preview the experiment and then Click on Start the experiment.

Understanding Data and Reports

The test reports shows either green, red or yellow bars, in  pages that have different content. The variation pages in green color are absolutely  better than the original pages but with red bars are not. If a variation has a yellow bar then there is no definite conclusions can be drawn and you need to wait for more data to come in.

Final Action

Depending upon the amount of traffic your page receives, the complexity of your experiment, and the difference in conversion rates for your combinations, the duration of your experiment may vary. If your test page have good traffic, less complexity, and non similar conversion rates then the experiment will finish quickly. After analyzing the report, you can decide whether to do another follow up experiment or no.

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