This is a Guest post by , Brian O'Connell, s the CEO and founder of CPA Site Solutions, one of the country's most successful companies dedicated entirely to designing excellent accountant websites. His firm currently provides websites for more than 4000 CPA, accounting, and bookkeeping firms.
CPA's are in serious demand for two reasons. First, organizations need audits to be certain they are compliant with corporate accounting rules and regulations, especially public companies that answer to the Public Company Accounting Oversight Board by law. Second, during tax season, they are very significant to private taxpayers who need to promptly file tax papers. Certified public accountants assist them in finding tax deductions and credits so that they can get the most out of their returns, or sometimes, minimize their payments. A blog is an excellent way of advertising your expertise as a CPA and to attract more people to accountant websites. Here are some strategies for efficient CPA blogging:
Educate Your Audience
Your blog should contain useful, relevant information pertaining to the practice of accounting. It should present clearly how your firm can help individuals by filing tax returns and provide mediation services with the IRS. Additionally you can list your business accounting services. Your services are important for both public and private companies. Your blog is also an opportunity to present case studies where you have successfully helped clients achieve their goals. On many accountant websites, accounting work is normally viewed as dry, so using humor about your work or sharing a funny experience with your audience is at times a good idea.
Your blog should be fun. It should also be an easy read. They should also be written clearly with proper formatting and good grammar so that it is interesting for the reader. A blog written in the format of an article can be un-interesting to readers, so it is a good idea to number your points so that people can skim to see your blog post length.
Keep your blog post brief, to the point, and stay on topic. 450 to 500 words is a good length. Your readers will lose interest if your posts are longer. Be sure to break your text into digestible, sensible paragraphs.
Using pictures to illustrate your point is a good idea. However, too many graphics can make your pages take longer to load. Videos are also an excellent way to add visual appeal to your blog posts.
Use your blog as an interactive discussion platform, where your audience is invited to ask questions and leave comments. It is a great feeling to receive blog comment notifications in your email. Each comment is an opportunity to create interaction. It could be a client complaint that needs to be addressed or a compliment that you can use as a client testimonial. Either way, it is important for your audience to know that you value their feedback and hence their loyalty.
In order to be viewed as a subject matter expert as a CPA, it is a good idea for you to provide external links to authoritative resources that are similar to your blog content. You can also use your blog to market your other blogs. It is a good advertising opportunity.
As a first time blogger, starting a blog can feel like an overwhelming process. It is helpful to focus on keeping your posts brief, making them interesting, and ensuring they are free of typos and grammar errors. Make your point and talk to your readers unpretentiously. It will take some time to establish a steady audience, so be patient, relax, and enjoy the process.